The latest Global Banking 500 list points to the magnitude of the blood bath in the global financial markets. There is a steep drop in the Top 500's overall brand value by a whopping $ 218.1-billion (down 32% from 2007) and $3.9 trillion (down 51%) shaved from their market capitalisation during 2008!
As many as 209 brands present in 2007 league table have dropped out of the new list. Notable exits include the bailed Fannie Mae and the bust Lehman Brothers whilst the salvaged Merrill Lynch and Wachovia tumbled in the ranking table by as many as 30 and 59 places respectively.
HSBC, though able to hold on to the numero uno position in the Global 500, saw its brand value erode by a around 28% to $25.4-billion in 2009.
The beleaguered Citibank which was edged out from its No 2 rank in 2007 to No 7 in 2008, saw a massive $ 18-billion in brand value erosion last year.
As many as 209 brands present in 2007 league table have dropped out of the new list. Notable exits include the bailed Fannie Mae and the bust Lehman Brothers whilst the salvaged Merrill Lynch and Wachovia tumbled in the ranking table by as many as 30 and 59 places respectively.
HSBC, though able to hold on to the numero uno position in the Global 500, saw its brand value erode by a around 28% to $25.4-billion in 2009.
The beleaguered Citibank which was edged out from its No 2 rank in 2007 to No 7 in 2008, saw a massive $ 18-billion in brand value erosion last year.
Here are the Top 10 Global Financial Brands of 2009-
- HSBC
- Bank of America
- Wells Fargo
- Santander
- IND & COMM BK OF CHINA
- American Express
- Citi
- BNP Paribas
- China Construction Bank
- Chase
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